Customer Recognition About Insurance Industry Essay

A

PROJECT REPORT

ON

Consumer Awareness about Insurance Market and Relative Analysis of numerous Products of numerous Insurance Companies

A written report submitted for the partial satisfaction of the 2 yrs full-time Content Graduate Degree or diploma in Business Supervision

TABLE OF CONTENTS

PARTICULARS PAGE NOS.

CHAPTER-1

• Acknowledgement …………………………………. 7

• Executive Summary……………………………… 8-9

PART-A

CHAPTER-2

ORGANIZATION PROFILE…………………………………………………. 10

About HDFC

• Back again Ground…………………………………………………….. 15

• HDFC Group Companies………………………………………… 11

• Business Objective………………………………………………… 12

• Organizational Goals………………………………………… 12

• Corporate Strengths…………………………………………… 12

About Standard Life

• History…………………………………………………………… 13-16

Regarding HDFC SLIC

• Each of our Mission……………………………………………………… seventeen

• Each of our Values………………………………………………………… 18

• Vision Statement…………………………………………………….. 18

• Board Members………………………………………………………. 18-21

• Numerous Plans………………………………………………………….. twenty-two

• Function Culture………………………………………………………….. 23

• SWOT Analysis…………………………………………………………. 24-25

CHAPTER-3

• Introduction of Insurance……………………………………………….. 21

• History of Insurance……………………………………………………… 26-28

• How come to Buy Insurance Product?................................................................... 29-31

• Scope of Insurance……………………………………………………………. 32

• Type of Insurance………………………………………………… 33-34

• Benefits of Insurance……………………………………………… 34

• Life Insurance Milestone…………………………………………… 35

• Major Players………………………………………………………… 36

SECTION -4

• About IRDA…………………………………………………………….. 37-39 • Essentials pertaining to License………………………………………………… 40-42

• Tasks & Requirements of Agent………………………………………. 42-43

• Code of Conduct with the Agent……………………………………….. 43-44

CHAPTER-5

• Channel Development……………………………………………… 45 • Who is an Advisor?........................................................................... 45-46

• The Importance of Advisor………………………………………….. 46-47

• For this Purpose the Agent has to, ……………………………………. 48

• Commission payment Structure………………………………………………. 49

• Providing Channel………………………………………………………. 49-50

• Documents Required………………………………………………… 53

• Top quality Score………………………………………………………. fifty four

• Benefits Provided to FC……………………………………. 54-55

• Nature of work, Functioning hours and Work expectation……… 55

• Distribution Channel…………………………………………. 56

Chapter-6

• Advertising Strategy………………………………………. 56-58

• Market Segment…………………………………………… 59 • Promoting Mix Policies………………………………… 60-61

PART-B

RESEARCH STRATEGY

• Objective…………………………………………………………… 62

• Scope………………………………………………………………… 62

• Study Design…………………………………………………….. 62

• Testing Design…………………………………………………… sixty two

DATA RESOURCES

• Analysis Instrument……………………………………… 63 • Method of Survey…………………………………………….. 63

• Sample...



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